Saturday, November 3, 2012

Week 10/29: Ch. 10 Questiion 2


This was a hard choice for me. I think Liodice’s opinion on freedom of speech in advertising makes much more sense than Wootan’s proposition of those strict guidelines. However, I favor Wootan’s way of arguing more than Liodice. 

One thing that makes Liodice’s way of arguing less persuasive is his excessive use of rhetoric. Liodice used the word “free” five times in the first few sentences of this article. He also uses the first person point of view throughout some parts of the article. Instead of focusing on the facts and evidence, he involves his emotions and opinions on the topic. For instance, he states “I am rather stunned…” and “We won’t be intimidated!” (He even uses an exclamation point, twice actually). He also uses adverbs like “extraordinarily overreaching regulations” and “ridiculously restrictive.” His choice of words is quite exaggerated and unnecessary. He also doesn’t provide hard evidence for some of his claims. For example, he states that “other countries have attempted to ban…children’s advertising” and they were not effective, but he doesn’t provide a specific statistic or example of a country. He also states that companies are now “reformulating products to be lower in cholesterol, fat, and calories” but again, he doesn’t provide specific evidence.

Although I think that the guidelines Wootan talked about are unrealistic, I think the way she argued by not using a lot of emotive words and rhetoric is more effective. I totally agree with Liodice that it’s just not that easy to provide guidelines and reduce obesity, but his way of arguing did not convince me.  

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